Lead scores your sales team will actually use.
Sales teams ignore 70% of marketing-scored leads. Not because the leads are bad—because they can't explain why they got that score. kenbun makes every point traceable.
How it works
Your lead clicked pricing. kenbun scored it. Slack pinged your SDR. Done.
Connect Your Data
Drop a tracking snippet on your site, use the Chrome Extension to tag pages visually, or connect HubSpot in 2 clicks. kenbun starts capturing page views, clicks, and form fills immediately.
Score With Rules You Control
Every event updates the score instantly using rules you define. No black boxes. See exactly what contributed and adjust weights anytime.
Alert Your Team in Slack
When leads cross thresholds or complete key journeys, your team gets a Slack message with the score breakdown — not just a number.
Take Action
Assign the lead in Slack. The score, the breakdown, and the action log sync to your CRM automatically.
Why teams pick kenbun
The lead scoring HubSpot should have built. Explainable, real-time, and native to Slack.
Custom Scoring Rules
Your scoring, your way. No 100-filter limits like HubSpot. Adjust weights by event, goal, or channel without a data science degree.
Explainable Scores
One click shows every event that contributed. The Brixon Group saw sales acceptance jump from 34% to 91% when they made scores explainable.
Milestone & Sequence Triggers
Real-time. Not "next batch run." Alert your team when leads cross thresholds or complete key journeys.
Slack-Native Alerts
HubSpot lead workflows don't support Slack notifications. Ours do. Share scores, explain breakdowns, and assign owners where your team already works.
Low Lift Onboarding
Go live in hours, not months. Demo data, guided setup, and a simple tracking snippet. No developer queue, no 6-month implementation.
Score History & Milestone Alerts
Track how scores change over time. Get alerted when accounts hit key milestones — so sales reaches out at the right moment.
LinkedIn Intelligence
Import contacts from any LinkedIn profile, search, or company page with one click. Batch-import up to 20 prospects at once. Capture post engagement and followers without API access.
No-Code Event Tracking
Point and click to tag any element on your site. The Chrome Extension handles tracking setup so your team never waits on engineering.
Browser-Side Lead Intelligence
See account scores, contact counts, and enrichment diffs as you browse. Pull fresh LinkedIn data directly into your lead database without switching tabs.
Stop tab-switching. Start closing.
A browser side panel that pulls prospect data from LinkedIn and tracks engagement on your domain. Sales and Marketing Ops get their own superpowers.
Build pipeline from LinkedIn
Tired of copy-pasting prospect data into spreadsheets? Import directly into kenbun without leaving the browser.
- Batch import up to 20 prospects from any LinkedIn search in one click
- Map buying committees from company pages — decision-makers, champions, influencers
- See account scores on LinkedIn before you reach out — score, contact count, and engagement history
- Capture post engagement — import everyone who reacted to or commented on a LinkedIn post
- One-click enrichment — see what's changed since last import, update your database without switching tabs
Own your tracking. Skip the dev queue.
Set up event tracking on your domain visually. Every tagged interaction flows into kenbun's scoring engine with full attribution.
- Point-and-click element tagging — tag any button, link, or form on your site. Name events like
pricing_cta_click - Domain-wide rules — wildcard and regex patterns cover persistent elements (header CTAs, nav links) across your entire site at once
- GTM dataLayer capture — extract analytics objects on page load or poll every 5s. Quick-add templates for Google Tag Manager and HubSpot
- Auto lead identification — form tracking detects email fields automatically and ties events to known leads
- Page-level overrides — global rules handle the defaults, page-specific rules handle the exceptions
Where we are
kenbun is live and accepting early customers. Here's what's ready and what's next.
- Explainable scoring engine
- Customizable Slack alerts (milestone, digest, threshold)
- Account intelligence & buying committees
- Lead assignment & event imports
- Chrome Extension — LinkedIn capture & no-code tracking
- HubSpot bidirectional sync
- Salesforce integration
- Microsoft Teams integration
- Assignment automation & routing
- SSO & advanced access control
- Marketing attribution & pipeline reporting
- Predictive conversion intelligence
- Cross-team insights (Marketing, CS, Product)
Early customers get hands-on support, grandfathered pricing, and direct input on what we build next.
Transparent Pricing
One plan. All features. No "Contact Sales" games.
Founders price — locked in for early adopters
or $1,990/year (save 2 months)
What's Included
- Unlimited leads
- 500,000 events/month
- Up to 20 users per org
- Full explainability on every score
No Feature Gating
- Slack integration
- HubSpot sync
- Complete API access
- Unlimited scoring rules
Need more? Pay only $10 per additional 50,000 events. No surprises.
30-day money-back guarantee. Try it risk-free.
How We Compare
| kenbun | 6sense | MadKudu | HubSpot | |
|---|---|---|---|---|
| Starting Price | $199/mo (founders) | $60K+/yr | $1K+/mo | $890/mo |
| Public Pricing | ✓ | ✗ | ✗ | Partial |
| Explainability | Full | Limited | Limited | None |
| Slack Alerts | ✓ | Add-on | Add-on | ✗ |
| Users | Up to 20 | Per seat | Per seat | Per seat |
FAQ
Why do sales teams ignore lead scores? ▼
Can I see why a lead got a specific score? ▼
How does pricing compare to 6sense or MadKudu? ▼
How is this different from HubSpot's native scoring? ▼
Why not just use Salesforce Einstein or Account Engagement? ▼
What happened to Koala? ▼
Do I need a CRM to use kenbun? ▼
How fast are the alerts? ▼
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