Free Website Lead Scoring Analyzer
Enter any B2B website URL and instantly see which pages signal buyer intent — from high-value demo and pricing pages down to careers and legal. Get proposed scoring rules you can use to prioritize leads.
Ready to score leads automatically?
kenbun turns these intent signals into real-time Slack alerts and explainable lead scores — no data science required.
How it works
Fetch page inventory
We fetch the site's sitemap.xml (via robots.txt or directly) to get a complete list of pages. If no sitemap exists, we crawl the homepage and follow navigation links one level deep.
Categorize by intent
Each URL path is matched against 17 intent categories — from "Very High Intent: Demo" (+15 pts) to "Not a Buyer: Careers" (−5 pts) — using the same logic as kenbun's scoring engine.
Get scoring rules
We generate proposed scoring rules for every matched category — event type, weight, and page path filter — ready to import into kenbun or configure manually in your CRM.
FAQ
Is this tool really free?
Yes, completely free. No account required. We built this to help sales and marketing teams understand how their prospects' websites map to buyer intent — which is the same signal kenbun tracks in real time.
How does page categorization work?
We match URL path segments against 17 intent categories derived from B2B buying behavior research. For example, a URL containing "pricing" or "plans" is categorized as High Intent (+10), while a URL containing "careers" or "jobs" is flagged as Not a Buyer (−5). The first matching category wins.
What's the difference between "sitemap" and "crawl" source?
Sitemap means we found a sitemap.xml file (via robots.txt or at /sitemap.xml) that lists all pages — usually the most complete inventory. Crawl means no sitemap was available, so we fetched the homepage and followed navigation links one level deep, which may miss some pages.
Can I analyze my own website to set up kenbun scoring?
Absolutely — that's a great use case. Analyze your own site to see what pages exist and what scoring weights make sense, then use the proposed rules as a starting point when setting up kenbun for your visitors.
Why do some pages not get categorized?
Pages with generic or product-specific URL slugs (e.g. /p/9f3a or /lp/summer-promo) don't match any of the 17 pattern categories. That's expected — the categories are designed around common B2B URL conventions. The root page (/) is also usually uncategorized.