Explainable lead scoring,
built to make intent visible.
The idea behind the product starts with the name.
Japanese for perception through seeing and hearing — the idea of gaining knowledge through direct observation.
"To see" — observe what a prospect engaged with
"To hear" — detect which signals fired and why
Most lead scoring tools give you a number. They don't tell you what they saw, what they heard, or why they concluded the lead was worth your time. You're supposed to trust a score that arrived with no explanation.
We named this product kenbun because the whole premise is observability — being able to see exactly what a prospect engaged with, hear exactly which signals fired, and understand exactly how the score was built. Not a black box. Not a bucket. A complete picture.
That's what kenbun does for your pipeline: it turns raw engagement signals into something your team can actually see, explain, and act on.
Why we built it
"Sales teams ignore 70% of marketing-scored leads — not because the leads are bad, but because they can't explain the score."
When you can't explain it, you don't trust it. When you don't trust it, you don't use it.
We've watched this play out across dozens of sales and marketing teams. The tools that exist were built for data scientists or enterprise procurement processes, not for the SDR who needs to know right now whether to pick up the phone.
Built for the SDR
Who needs to know right now whether to pick up the phone.
Built for Marketing Ops
Who set up the rules and needs to see them working.
Built for the VP of Sales
Who needs to defend the pipeline in a board meeting.
Every score is traceable. Every alert is actionable. No consultant required.
See it with your own data.
We'll walk through a live demo using your leads and scoring rules. No slides, no pitch deck.