Pricing
Lead scoring pricing.
10x less than the alternatives.
Enterprise-grade lead scoring without the enterprise price tag. No "Contact Sales" walls. No feature gating. Ever.
6sense / Demandbase
$60K+
per year, enterprise only
Hidden pricing. 12-month contracts. Months to deploy.
MadKudu / HubSpot
$12K+
per year, limited features
Per-seat pricing. Feature gating. Black-box scores.
kenbun
$1,990
per year, everything included
Public pricing. All features. Live in hours.
Same explainability. Same Slack alerts. Same HubSpot sync. A fraction of the cost.
Early-stage pricing — committed to flat-rate, all-inclusive pricing. No feature gating, ever.
$199 /month
Founding members lock 50% off list, for life
Entry tier $1,990/year (save 2 months)
What's Included
- Up to 15,000 scored leads
- Unlimited events & tracking
- Up to 20 users per org
- Full explainability on every score
No Feature Gating
- Slack integration
- HubSpot sync
- Complete API access
- Unlimited scoring rules
Need more scored leads? Every tier is public, pick the one that fits:
$199
up to 15k leads
$349
up to 50k leads
$599
up to 150k leads
$999
up to 500k leads
$1,999
up to 1.5M leads
30-day money-back guarantee. Try it risk-free.
How We Compare
| kenbun | 6sense | MadKudu | HubSpot | |
|---|---|---|---|---|
| Starting Price | $199/mo (founders) | $60K+/yr | $1K+/mo | $890/mo |
| Public Pricing | Partial | |||
| Explainability | Full | Limited | Limited | None |
| Slack Alerts | Add-on | Add-on | ||
| Users | Up to 20 | Per seat | Per seat | Per seat |
Pricing questions
01 How does pricing compare to 6sense or MadKudu?
6sense runs $60K–$300K/year. MadKudu starts at $1,000/month. Our public pricing starts at $199/month for the same explainability features those enterprise buyers want, and founding members lock 50% off list for life. No six-figure contracts, no per-seat pricing games.
02 Is the founders price really locked in?
Yes, and it works better than a frozen number. Founding members lock a permanent 50% discount off list price, for life. If you grow into a larger tier, you still pay half of whatever that tier costs, so the discount scales with you instead of trapping you at the entry rung. Founding spots are limited to our earliest customers.
03 What counts as a scored lead?
A scored lead is any contact in your account with a profile or engagement score greater than zero. Importing contacts from HubSpot is free — leads only count once kenbun has scored them. One lead counts once regardless of how many events or score updates it receives.
04 Do I need a CRM to use kenbun?
kenbun works best with HubSpot (full bidirectional sync), but you can start standalone with CSV imports and our tracking snippet.