FAQ

Kenbun (見聞) is Japanese for "perception through seeing and hearing", gaining knowledge through direct observation. That maps to what the product does: sensing buyer intent signals from what prospects are reading, clicking, and engaging with, before those signals become obvious to everyone.

Usually because they can't explain why a lead got its score. When the Brixon Group made scores explainable, sales acceptance jumped from 34% to 91%. That's exactly what we built: scores your sales team will actually trust and use.

Yes. One click shows every event that contributed to the score, with timestamps and point values. No black box. You can explain any score to anyone in 30 seconds.

6sense runs $60K-$300K/year. MadKudu starts at $1,000/month. Our public pricing starts at $199/month for the same explainability features those enterprise buyers want, and founding members lock 50% off list for life. No six-figure contracts, no per-seat pricing games.

HubSpot's Modern Lead Scoring (Aug 2025) handles Fit and Engagement separately, but Combined scoring is Enterprise-only (~$3,600/mo). It doesn't ship native Slack alerts on score thresholds, and decay is group-level only, not per-event half-life. HubSpot shows a score history panel: a timeline you read through to reconstruct why a lead got its score. kenbun shows the score's live composition at a glance, with decay already applied, so a rep sees what the number is made of right now without scrolling a log. We add that, plus native Slack alerts, from $199/mo.

Einstein Lead Scoring shows top contributing factors, but the ML is still opaque enough that sales teams routinely ignore it. Pardot/Account Engagement starts at $1,250/mo and the UX is dated. Data Cloud is enterprise-tier with credit-based pricing. kenbun is HubSpot-native today; Salesforce support is on our roadmap.

Koala was acquired by Cursor and shut down September 30, 2025. We're building the Slack-native, real-time scoring experience their customers loved, at a price point that makes sense for growing teams.

kenbun works best with HubSpot (full sync available), but you can start standalone with CSV imports and our tracking snippet.

Scores update in real-time. Slack notifications fire within seconds of the triggering event. Not hours, not "next batch run."