Blog

Field notes on lead scoring.

What we learn building scoring on top of HubSpot, and what it means for RevOps and Marketing Ops teams.

May 13, 2026

How to set up lead scoring in HubSpot (the 2026 guide)

A step-by-step guide to setting up lead scoring in HubSpot's modern tool, including the gotchas on Marketing Hub Pro, decay configuration, and how to validate the model against your closed-won data.

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May 9, 2026

A 4-dimension lead scoring framework for B2B teams

Most lead scoring is a single number that hides the answer. A 4-dimension framework (engagement, profile fit, account fit, deal context) that holds up as your business changes.

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May 5, 2026

HubSpot lead scoring not working? 6 reasons it'll fail within six months

If your HubSpot lead scoring isn't working, you're not alone. Here are the 6 reasons native HubSpot scoring breaks within six months, and what to build instead.

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