Explainable Lead Scoring

Explainable lead scoring your sales team will actually use.

Sales teams ignore 70% of marketing-scored leads. Not because the leads are bad. Because they can't explain why they got that score. kenbun makes every point traceable.

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Complete Lead Intelligence

Four dimensions. Full picture.

Most tools score one signal. kenbun scores four (engagement, profile, account, and deal) so your sales team sees the full picture, not just a number.

Engagement

What They Do

  • Page views & site visits
  • Email opens & link clicks
  • Resource downloads
  • Recency & frequency
Profile

Who They Are

  • Job title & seniority
  • Department & function
  • LinkedIn signals
  • Direct contact info
Account

Where They Work

  • Company size & headcount
  • Industry & verticals
  • Revenue range
  • Technology stack
Deal

How They Buy

  • Decision-maker involvement
  • Sales interaction signals
  • Deal probability and amount
  • Buying committee mapping
Real-Time Slack Alerts Score changes → your team in seconds
Free Tool — No account needed

Lead Scoring Rule Builder

Enter any B2B website and get a page-by-page intent breakdown with ready-to-use scoring rules — exportable to HubSpot.

Build scoring rules →

Enterprise lead scoring starts at $60,000/yr

$199 /month

Founding members lock 50% off list, for life

Five public tiers. All features included. 30-day money-back guarantee.

$60K+/yr
6sense
$12K+/yr
MadKudu
$1,990/yr
kenbun
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Common Questions

FAQ

Everything you need to know before you get started. For deeper dives, see field notes on lead scoring.

01 What does kenbun mean?
Kenbun (見聞) is Japanese for "perception through seeing and hearing", gaining knowledge through direct observation. That maps to what the product does: sensing buyer intent signals from what prospects are reading, clicking, and engaging with, before those signals become obvious to everyone.
02 Why do sales teams ignore lead scores?
Usually because they can't explain why a lead got its score. When the Brixon Group made scores explainable, sales acceptance jumped from 34% to 91%. That's exactly what we built: scores your sales team will actually trust and use.
03 Can I see why a lead got a specific score?
Yes. One click shows every event that contributed to the score, with timestamps and point values. No black box. You can explain any score to anyone in 30 seconds.
04 How does pricing compare to 6sense or MadKudu?
6sense runs $60K-$300K/year. MadKudu starts at $1,000/month. Our public pricing starts at $199/month for the same explainability features those enterprise buyers want, and founding members lock 50% off list for life. No six-figure contracts, no per-seat pricing games.
05 How is this different from HubSpot's native scoring?
HubSpot's Modern Lead Scoring (Aug 2025) handles Fit and Engagement separately, but Combined scoring is Enterprise-only (~$3,600/mo). It doesn't ship native Slack alerts on score thresholds, and decay is group-level only, not per-event half-life. HubSpot shows a score history panel: a timeline you read through to reconstruct why a lead got its score. kenbun shows the score's live composition at a glance, with decay already applied, so a rep sees what the number is made of right now without scrolling a log. We add that, plus native Slack alerts, from $199/mo.
06 Why not just use Salesforce Einstein or Account Engagement?
Einstein Lead Scoring shows top contributing factors, but the ML is still opaque enough that sales teams routinely ignore it. Pardot/Account Engagement starts at $1,250/mo and the UX is dated. Data Cloud is enterprise-tier with credit-based pricing. kenbun is HubSpot-native today; Salesforce support is on our roadmap.
07 What happened to Koala?
Koala was acquired by Cursor and shut down September 30, 2025. We're building the Slack-native, real-time scoring experience their customers loved, at a price point that makes sense for growing teams.
08 Do I need a CRM to use kenbun?
kenbun works best with HubSpot (full sync available), but you can start standalone with CSV imports and our tracking snippet.
09 How fast are the alerts?
Scores update in real-time. Slack notifications fire within seconds of the triggering event. Not hours, not "next batch run."
Book a Demo

See kenbun with your data.

We'll walk you through a live demo using your own leads and scoring rules. No slides, no pitch deck, just the product. We'll reach out within 24 hours.