Looking for a Breadcrumbs Alternative?
Breadcrumbs was acquired by MadKudu in 2025. If you loved their explainable scoring but not the new pricing, we built what comes next.
The Problem
- • Breadcrumbs acquired by MadKudu - pricing increased significantly
- • Koala shut down September 2025 - another Slack-native option gone
- • MadKudu now starts at $999/month
Breadcrumbs pricing
$999-$3,499/month (via MadKudu)
kenbun pricing
Starting at $199/mo (founders price)
Save 75%+
Feature Comparison
| Feature | kenbun | Breadcrumbs |
|---|---|---|
| Explainable scores | ||
| Rules-based scoring | ||
| Slack-native alerts | ||
| Real-time processing | ||
| HubSpot integration | ||
| Setup time | Hours | Weeks |
| Starting price | $199/mo | $999/mo |
Why teams are switching from Breadcrumbs
Same explainability you loved, at 75% less cost
Slack-native alerts (not just email notifications)
Faster setup - hours, not weeks
Built by a Salesforce Technical Architect who understands enterprise needs
What kenbun doesn't do
We don't identify anonymous website visitors via IP lookup. Tools like 6sense and Warmly do this, but accuracy has dropped significantly with remote work, and the economics don't work at SMB pricing. We focus on scoring leads you already know—from forms, CRM imports, or marketing automation.
Learn more about this decision →Ready to try kenbun?
Get the explainability you loved from Breadcrumbs, at a price that makes sense.
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